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Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come laterCalled “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The Millennials that Matter Most for Luxury Brands, is about the next-generation consumers that every brand manager, marketer and retail executive needs to know […]
Zillow predicts that 2018 will shape up to be an even hotter real estate market than in 2017. An analysis conducted by Zillow Research, a division of Zillow Group that operates the Zillow real estate marketplace, found that homes sold faster than ever in 2017 largely due to shrinking inventory. Buyers will be constrained by […]
A new study from Deloitte, the international consulting and financial advisory firm, helps unravel the prevailing mystery of how to market luxury to the millennials. Entitled “Bling it on: What makes a millennial spend more,” it studied millennials and their attitudes and purchase motivations in the luxury market based upon a survey with over 1,000 millennials, […]
Chris Ramey, president of The Home Trust International, and I just wrapped up a survey among over 500 professionals working in the design and luxury home industry. While I have yet to begin our analysis, I am sure the findings will provide powerful insights and direction for design professionals and luxury home businesses. One thing […]
At a recent NYC Luxury Marketing Council meeting, Linda Ong, ceo of TruthCo., an omnichannel branding firm, said: “In 2017 Millennials will eclipse Baby Boomers in luxury spending.” Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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