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New Book Helps Interior Designers Be as Exceptional Marketers, as They Are Designers

The traditional business of interior design has been disrupted by a rapidly growing range of competitors out to steal market share from designers’ elite clientele.  The most recent ASID Interior Design Outlook and State of the Industry report tellingly reveals the current harsh reality of the interior design industry. While the number of designers and design firms […]

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How Can Luxury Brands Win in a Hyper-Competitive Market?

Government bureaucrats have been busy over the last week releasing the latest economic data.  They gave a dismal view of the first quarter 2017 GDP, reporting an advance of only .7%, following an increase of 2.1% in fourth quarter 2016.  Most economists expect the GDP to grow at a faster pace through the rest of […]

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Lipstick Effect Is in Effect Today

LVMH just released its 2016 annual report and it reveals important trends that will impact luxury brands for the years ahead.  While LVMH posted a healthy 5.4% increase from 2015 to 2016, its rate of growth was less than one-third of that from 2014 to 2015 when revenues rose a remarkable 16.4%. This may signal […]

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Why Instant Gratification Isn’t the Answer for Luxury Brands

A recent Luxury Daily article entitled “Is fashion’s love affair with see-now, buy-now over?,” questioned whether this emerging trend in the luxury market may well have hit a wall.  Tom Ford has announced that after one year of testing the concept, it was abandoning the effort.  Thakoon has done the same. ‘See-now, buy-now’ is intended […]

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Five Ways to Put Luxury Back on Path to Growth

The luxury industry is hitting a wall.  Recent studies from the global leaders in predicting the prospects for luxury market growth testify to it. Deloitte, which studies only the top 100 largest luxury brands, the industry’s best and brightest, sees these companies’ growth slowing over the next five years, as compared with the last five.  […]