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Following an abysmal first quarter 2023 earnings report, Victoria’s Secret dropped another bombshell announcing it is expanding bra and panty distribution on Amazon. With an ongoing slide in revenues, Victoria’s Secret needs something to jumpstart sales and it’s decided partnering with Amazon will do the trick. So, it’s launched a branded Amazon Fashion storefront featuring over 4,000 Victoria’s Secret […]
Legendary management guru W. Edwards Deming famously said, “In God we trust. All others must bring data.” That’s particularly germane in these confounding times when the typically reliable data-driven economic indicators provide vastly different reads on the future. Instead, we need to turn to other indices to weigh the scales for our predictions.Such is the lipstick […]
Banana Republic is a brand with a mission: to build a brand with character and a personality that truly resonates with customers. It had that in spades on its founding in 1978 by Mel and Patricia Ziegler when it was named Banana Republic Travel & Safari Clothing Company, selling the virtual safari experience through clothes. […]
There’s a growing crisis in retail C-suites. Nobody wants the top job.Christine Day, who rose through the ranks at Starbucks to head its Asia-Pacific division and served five years as CEO of Lululemon where she quadrupled company revenues and more than tripled its store footprint, would be a perfect fit for any of the open […]
The fashion world was shaken when Louis Vuitton announced the appointment of pop icon Pharrell Williams as creative director of its menswear division. He will succeed the late Virgil Abloh, who passed away in November 2021.In many ways, Williams is a perfect choice to step into Abloh’s shoes, both being Black Americans steeped in street […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam