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Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion by 2027, nearly a 10 percent compound annual growth rate from 2022, according to Statista. Lifestyle brands are thin on the ground. A rare few reach that level, namely megabrands with […]
In a deal valued at $1 billion priced at $7.60 per share, private equity firm Sycamore Partners just acquired specialty fashion retailer Chico’s FAS, including the flagship Chico’s brand along with White House Black Market and Soma intimates. The Chico’s brands will be merged under Sycamore’s recently formed Knitwell Group that includes the Ann Taylor […]
Farfetch Holdings, the online luxury marketplace and technology platform, reached the precipice of insolvency late last year. A last-minute $500 million bridge loan from the $21 billion South Korea’s Coupang gave the company a lifeline. Currently, Farfetch has a market value of $258.4 million. Since going public in 2018, Farfetch has proven to be a […]
Nike delivered some coal to investors’ stockings in the second quarter 2024. The quarter ended November 30, so it includes a good chunk of holiday sales. Revenues advanced a mere 1% to $13.4 billion, and the company warned third-quarter revenues would be down slightly, suggesting it doesn’t expect a robust late-season holiday surge either. Given […]
Gucci is celebrating the 70th anniversary of its iconic Horsebit hardware motif, introduced first on men’s loafers in 1953. It tapped the brand archives to host a museum exhibition at Milan Men’s Fashion Week this summer and recruited NewJeans’ Hanni, Halle Bailey, and Julia Garner as the face of a new campaign supporting the Horsebit […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam