Early results for American Eagle collaborations with Sydney Sweeney and Travis Kelce set AEO up for a strong second half of the year.
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JCPenney Goes From Forgotten To Fashion-Forward In Bold Marketing Strategy
The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
Burberry’s Turnaround Begins As Its Reputation Skyrockets
Burberry’s global reputation surged in 2025, coinciding with the appointment of Joshua Schulman as CEO and implementation of his “Burberry Forward” strategic plan.
Lululemon Is Losing Its Edge As Competitors Gain
Lululemon sales flagged in the Americas during 2024 and mounting headwinds, most especially in the U.S., challenge growth this year and next.
![Alexandra_Forbes[1]](https://i0.wp.com/unitymarketingonline.com/wp-content/uploads/Alexandra_Forbes1-100x100.jpg "Meet Alexandra Gucci Zarini, Keeping Alive Aldo’s Legacy With AGCF Luxury Fashion Brand")
Meet Alexandra Gucci Zarini, Keeping Alive Aldo’s Legacy With AGCF Luxury Fashion Brand
Gucci stands alongside other elite names in the luxury pantheon, such as Louis Vuitton, Dior, Hermès, Chanel and Cartier. However, under the ownership of luxury conglomerate Kering, the Gucci brand has taken quite a fall, unlike its luxury cohorts. Gucci revenues dropped by nearly 30% over the past two years, from $10.9 billion (€10.5 billion) […]
