Early results for American Eagle collaborations with Sydney Sweeney and Travis Kelce set AEO up for a strong second half of the year.
Archive | Collaborations
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Crate And Barrel Welcomes Made In Cookware Into Its Kitchen
Cookware brand Made In is launching an exclusive collection with Crate and Barrel, marking a key expansion into brick-and-mortar retail.
Eloquii Collaborates To Bring Kate Spade Style To Plus-Sized Market
DTC plus-size women’s fashion brand Eloquii has collaborated with Kate Spade to translate its style aesthetic to plus sizes. Eloquii customers can’t get enough of it.
Luxury Leader LVMH Extends Reach To Shape Pop Culture
Whether culture shapes brands or brands shape culture is a chicken or egg question. Both are inextricably linked, and a review of the academic literature doesn’t help tease out which comes first. Rather, the research focuses on how culture influences consumer’s perceptions of brands, not the role that brands play in influencing culture. Bernard Arnault, […]
Collaborations With Target, Wrangler And Barbie Help Kendra Scott Jewelry Do More Good
Brand collaborations have become a really big thing with last year breaking records in collabs and product drops, according to Queue-It, a software company that helps brands manage online traffic. Unlike traditional licensing, which is largely transactional, more narrowly focused and longer term, collaborations lean into the partners’ creativity to bring something new and fresh […]
