Call (717) 572-9979 or Email
to consult Pam
Affluent and high-net-worth individuals, the most discerning and empowered consumers on the planet, use luxury retailers’ digital footprint as the roadmap on their customer journey. Typically marketing is responsible for dropping the “bread crumbs” and sales complete their journey.But the digital economy has altered those dynamics, disrupting the traditional marketing and sales funnel stages. Sharing […]
Balenciaga, the luxury brand owned by Kering, is making news again after being caught up in a cultural firestorm late last year when it featured children in what many considered an over-sexualized way. Now it is facing another threat: dilution through satire.YouTuber demonflyingfox reimagined the Harry Potter cast of characters as Balenciaga models, poking fun at […]
The fashion world was shaken when Louis Vuitton announced the appointment of pop icon Pharrell Williams as creative director of its menswear division. He will succeed the late Virgil Abloh, who passed away in November 2021.In many ways, Williams is a perfect choice to step into Abloh’s shoes, both being Black Americans steeped in street […]
The concept of the Unique Sales Proposition (USP) has been enshrined in marketing and sales circles for decades. Advanced by advertising executive Rosser Reeves in the late 1940s and 50s and then introduced into the lexicon in his 1961 book Reality in Advertising, he called on brands to extend their product advertising from product features to […]
Balenciaga is once again embroiled in controversy on the heels of cutting ties with Kanye West, a.k.a. Ye, over anti-Semitic statements he made. It has been widely vilified for its holiday ad campaign featuring children posed with plush teddy-bear bags wearing S&M bondage gear.The company pulled the ad with an apology on Instagram for what […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam