Early results for American Eagle collaborations with Sydney Sweeney and Travis Kelce set AEO up for a strong second half of the year.
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Cracker Barrel Can’t Afford To Lose Its Nostalgic Appeal
Cracker Barrel reversed its new logo rollout, but its $700 million plans to modernized stores continues, threatening its nostalgic appeal to consumers of all ages.
Brand USA Has A Strong Global Reputation Despite Trade Tensions
Despite global trade tensions, a new study finds “Made in USA” remains strong globally. And purchase intent to buy American goods and services is fairly high globally.
JCPenney Goes From Forgotten To Fashion-Forward In Bold Marketing Strategy
The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
Burberry’s Turnaround Begins As Its Reputation Skyrockets
Burberry’s global reputation surged in 2025, coinciding with the appointment of Joshua Schulman as CEO and implementation of his “Burberry Forward” strategic plan.
