Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business objectives and avoid continued controversies.
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Jaguar’s Rebrand Misfires
In its rebranding, Jaguar tries to speak a progressive language of luxury but it got lost in translation.
How E.L.F. Beauty Became a ‘Sticky’ Brand
e.l.f. Beauty stock took a hit recently from analyst Carson Block at Muddy Waters. He failed to quantify the unquantifiable sticky quality of the brand.
Nike Must Repair Its Reputation Before Financial Performance Recovers
Nike’s reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.
Luxury Is Losing Its Lustre As American Affluents’ Priorities Shift
Latest results of Research The Affluent Luxury Tracking study reveal a HNW/UHNW American consumer balancing their spending between indulgence and restraint.
