Despite global trade tensions, a new study finds “Made in USA” remains strong globally. And purchase intent to buy American goods and services is fairly high globally.
Archive | Brand Marketing
RSS feed for this section
JCPenney Goes From Forgotten To Fashion-Forward In Bold Marketing Strategy
The “Yes, JCPenney” marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.
Burberry’s Turnaround Begins As Its Reputation Skyrockets
Burberry’s global reputation surged in 2025, coinciding with the appointment of Joshua Schulman as CEO and implementation of his “Burberry Forward” strategic plan.
Nike Shuffles Leadership As Revenues Fall And Controversies Continue
Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business objectives and avoid continued controversies.
Jaguar’s Rebrand Misfires
In its rebranding, Jaguar tries to speak a progressive language of luxury but it got lost in translation.
