Burberry’s global reputation surged in 2025, coinciding with the appointment of Joshua Schulman as CEO and implementation of his “Burberry Forward” strategic plan.

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Burberry’s global reputation surged in 2025, coinciding with the appointment of Joshua Schulman as CEO and implementation of his “Burberry Forward” strategic plan.
Nike CEO shuffles leadership, names a new president and splits responsibilities for direct oversight to focus on business objectives and avoid continued controversies.
In its rebranding, Jaguar tries to speak a progressive language of luxury but it got lost in translation.
e.l.f. Beauty stock took a hit recently from analyst Carson Block at Muddy Waters. He failed to quantify the unquantifiable sticky quality of the brand.
Nike’s reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.