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Shopper

What Jeff Bezos Knows About Consumer Psychology That You Don’t

Years ago, Jeff Bezos famously said:“I very frequently get the question: ‘What’s going to change in the next 10 years?’ And that is a very interesting question; it’s a very common one. I almost never get the question: ‘What’s not going to change in the next 10 years?’ And I submit to you that that […]

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Woman with facemask

Luxury in a Post-Covid World

Letting no crisis go to waste, the MBB big-three consulting firms – McKinsey & Company, Boston Consulting Group, and Bain & Company – have all come out with their post-coronavirus predictions for the luxury market. I’ve spent hours digesting their reports, including interviewing Bain’s Claudia D’Aprizio, who is arguably the world’s leading authority on the […]

Luxury shopper

Future-Proofing Luxury Brands After Coronavirus

On March 13, American consumer confidence saw the largest single-day drop in more than two years, continuing a downward trend that began earlier this month, as measured in a daily survey by Morning Consult. Under normal circumstances, the company releases its Index of Consumer Sentiment (ICS) weekly, but because of the national emergency caused by […]

Coronavirus products

First Comes Panic Buying, But Afterwards, Will Coronavirus Leave Lasting Changes to Consumer Psychology?

In retailing, it is easy to observe rapid-fire changes in shoppers’ purchase behavior. A big sale sign brings people in to shop who otherwise would have walked by. A new more convenient or time saving service, like buy online, pick up in store, gets people to switch from the old ways of shopping to new […]

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Jeep Wrangler

Who’s Buying Jeeps and Why? A Psychographic Case Study

Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying […]