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Sports utility vehicles are on a roll, both in the high-end luxury car segment as well as in the mass-market. Further, the prices of mass-market SUV brands are rising while those of luxury SUV are dropping, narrowing the price gap between high-end and mass-market SUVs, according to a new report from Edmunds, the car buying […]
In the current U.S. culture sharply divided right or left, conservative or liberal, Republican or Democrat, most luxury brands generally don’t think much about the political leanings of their customers. They tend to be inclusive in order not to alienate affluent customers with either a conservative or liberal viewpoint. But that may have to change. […]
Consistently in my research with luxury consumers, I have found men more predisposed than women to luxury purchases. They typically spend more on luxury goods and services than women in Unity Marketing surveys and are more willing to own interest in luxury consumption in interviews and other qualitative research. I’ve attributed these gender differences in […]
Across the globe, luxury consumers, whose numbers and wealth are growing at a phenomenal pace, are experiencing an uneasy sense of déjà vu. “It’s feeling a lot like 2007,” says Cara David, managing partner at research firm YouGov, reporting the results of its Affluent Perspective Global Study among nearly 6,000 of the top 10% affluent […]
Success at retail today is less about what you sell and more about how you sell it. That’s why people – both the people the retailer serves, i.e. the customers, and the people who do the serving, i.e. retail staff — are the two most critical factors in retail success today. Product is secondary. The […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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