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In the current U.S. culture sharply divided right or left, conservative or liberal, Republican or Democrat, most luxury brands generally don’t think much about the political leanings of their customers. They tend to be inclusive in order not to alienate affluent customers with either a conservative or liberal viewpoint. But that may have to change. […]
Consistently in my research with luxury consumers, I have found men more predisposed than women to luxury purchases. They typically spend more on luxury goods and services than women in Unity Marketing surveys and are more willing to own interest in luxury consumption in interviews and other qualitative research. I’ve attributed these gender differences in […]
Success at retail today is less about what you sell and more about how you sell it. That’s why people – both the people the retailer serves, i.e. the customers, and the people who do the serving, i.e. retail staff — are the two most critical factors in retail success today. Product is secondary. The […]
Ask shoppers what they want and you’ll find they want it all — good quality products, wide selection, low prices — and they want it all now. That is the reason that Amazon.com gives every other retailer fits because in the first of those three wants, Amazon pretty well beats all comers. On the last, instant gratification, […]
A recent Luxury Daily article entitled “Is fashion’s love affair with see-now, buy-now over?,” questioned whether this emerging trend in the luxury market may well have hit a wall. Tom Ford has announced that after one year of testing the concept, it was abandoning the effort. Thakoon has done the same. ‘See-now, buy-now’ is intended […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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