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Luxury Is Losing Its Lustre As American Affluents’ Priorities Shift

Latest results of Research The Affluent Luxury Tracking study reveal a HNW/UHNW American consumer balancing their spending between indulgence and restraint.

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Conspicuous Consumption Is Back: Navigating Millennial Status Motivation For Luxury Brands

A new survey finds affluent Millennials are keen to purchase luxury goods for the status they confer, calling on luxury brands to embrace their customers’ status needs.

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Resolving The Tension Between Quiet Luxury and Status-Seeking Conspicuous Consumption

A New York minute ago, quiet luxury replaced conspicuous consumption and became all the rage. Now it’s retreated from the headlines with fashion insiders rejecting the phrase as too overused: “An overly TikTok-ified way of describing classic, refined clothing,” the Wall Street Journal reports. Italian designer Brunello Cucinelli, who fully embraces the trend if not the terminology, […]

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