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Recent big acquisition news from Walmart and Amazon, ranked #1 and #3 in the Forbes list of the world’s largest retailers, confirmed rumors circulating since at least April that Walmart had its eye on online men’s fashion retailer Bonobos and Amazon was flirting with the idea of buying high-end grocer Whole Foods. While the deals differ markedly […]
Congratulations! You’ve designed a new product that you are sure will be a big hit. Or you have an idea for a new business that is going to answer a previously unfilled need. You love your idea. Obviously, since you’ve invested time, effort and often a great deal of money, trying to bring it to […]
As consumers progress through life stages, each stage presents predictable triggers for consumer purchases in specific categories. Now that the 92-million strong millennial generation is finally starting to grow up, marketers targeting young adults are getting ready for a killing. Born from 1980-2000, the leading-edge millennials are turning 37 this year and while they have […]
Millennials are on the cusp of becoming the greatest wine drinking generation in history. But to date, they have been slow to migrate toward higher-priced wines. To help premium wine brands reach their potential with the younger generation, I reached out to Rob McMillan, EVP and Founder of Silicon Valley Bank’s Wine Division, to talk about […]
The recent management upheaval at J. Crew bears many similarities to those at Ralph Lauren Corporation, besides the obvious difference that as a public company, Ralph Lauren’s struggles are more transparent. Both companies have been led by fashion industry visionaries, who for years had the golden touch bringing to market clothing that American consumers, especially […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam