Why H&M is failing in the fast fashion market and Zara is winning. H&M remains fixed on the 4Ps of marketing approach, while Zara has evolved to the 4Es approach, as described in Pamela N. Danziger’s new book, Meet the HENRYs.
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What’s In Store for Tiffany in 2019?
Tiffany’s holiday jewelry sales disappoint. A look at new product introductions and why they may not be connecting with the luxury customers Tiffany’s needs to reach.
Meet the HENRYs and the Brands They Love
Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come later Called “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The Millennials that Matter Most for Luxury Brands, is about the next-generation consumers that every brand manager, marketer and retail executive needs to […]
4 Global Luxury Trends Creating Turmoil for Brands
If you want to know what’s ahead for the luxury market, look no further than Paris, France. In 2017 real-estate research firm Savills named Paris the capital of luxury retail after it experienced the most luxury retail store openings in the world. But look at Paris today. It is a battleground with yellow-vested protestors in the streets. […]
6 Global Consumer Trends for 2019 and Brands Out in Front of Them
This will be the year that consumers seek to find balance in a world that is rapidly tilting out of control, according to a new study by global ethnographical market research firm Canvas8. “People are seeking equilibrium in all aspects of their lives – between humans and technology, brand and personal, global and local ,” Jo Allison, […]
