This post contributed by my American Marketing Group partner, Paul Friederichsen. Sometimes you just need experience, perspective, and creativity on your side at the strategic level. Having the right partner can either validate and enhance the direction you’re headed or help you with a much-needed course correction. Would you ask, “why work with an accountant?” […]
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Old Evine Is Now ShopHQ, But It Needs More than a Name Change
Old Evine is new ShopHQ. But the television shopping channel needs more than a name change.
Ralph Lauren Found the Man Needed to Turn the Company Around: Meet Patrice Louvet
Ralph Lauren Corporation (NYSE: RL) just beat Wall Street expectations by delivering a 3% first quarter 2020 revenue gain to reach $1.4 billion in sales. All reporting segments contributed to the boost, with its largest market North America ($719 million in sales) up 3%, Europe ($361 million) gaining 2%, and Asia ($259 million) advancing 4%. Despite […]
Retailers Need More Sense, as in Multi-Sensory Marketing
While brick-and-mortar retailers wring their hands about the sad state of affairs in physical retail, they may be overlooking the most powerful competitive weapon at their disposal and one that e-commerce retailers cannot replicate: their ability to engage shoppers’ human dimension through their five senses. Shedding light on the power of multi-sensory engagement in retail […]
Luxury Streetwear: Will It Be the End of Luxury As We Know It?
Luxury brands are hitting the street, literally. Street-inspired fashion is popping up all across the luxury spectrum. It has created such pairings as Gucci and Dapper Dan, Louis Vuitton and Supreme, Ralph Lauren and Palace, Fendi and Fila and Chanel and Pharrell Williams. Most of these are limited-edition collaborations, but LVMH brought on Virgil Abloh, […]