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We’ve all seen the headlines: “Low prices aren’t fun anymore – consumers have reached peak happiness with clothing purchases,” on CNBC and “The ‘retail apocalypse’ is an apparel apocalypse,” on Retail Dive. After looking around the industry and studying the research and analyst reports, I find the conclusion unequivocal. American consumers are over their […]
Burberry and the luxury resale marketplace The RealReal recently announced a partnership as a step forward toward a more conscientious, environmentally sound future. “Leading the way in creating a more circular economy for fashion is a key element of our Responsibility agenda,” Pam Batty, Burberry’s VP of corporate responsibility, said in a statement. “Through this […]
LVMH has a lock on the current luxury market. Its latest financial report testifies to that, with 16% revenue growth for the first nine months of 2019 to reach € 38.4 billion in revenue. That comes on top of 10% year-over-year growth in 2018 on €46.8 billion in sales. LVMH is the biggest and baddest […]
Retail is facing a paradigm shift, defined as “an important change that happens when the usual way of thinking about or doing something is replaced by a new and different way.” I can’t think of a more appropriate description of what is happening in retail today. The old ways of doing retail clearly aren’t working. […]
Interview with Daniel Langer, Ph.D. and CEO of management consulting firm Equite, about the opportunities and pitfalls that luxury brands face marketing in China. He finds luxury strategies that work in the Western world don’t translate easily to China.
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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