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Diamond rings

Diamond Jewelry Sales Are Booming, but Can It Last?

Despite the disruptions from the pandemic, declining marriage rates and the growing availability of lab-grown diamonds as a less expensive but structurally and chemically identical substitute for the natural alternative, the market for natural, mined diamond jewelry has barely skipped a beat. Independent research firm, Edahn Golan Diamond Research & Data reports that overall U.S. […]

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Traeger Grills Catch Fire, Using Community to Spread its Message

Traeger opened on the NYSE a little over a week ago. An opening trade for over 3 million shares at $22 per share was well above its planned IPO price between $16 to $18. It’s now trading over $30 per share. It has well exceeded its projected ~$2 billion valuation. In an interview shortly before […]

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Mapping the New Consumer Path to Purchase

We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’ engagement and activate them along each step in their journey. Illusion Unveiled The problem is […]

Bloomingdale's new Bloomie's store

Bloomingdale’s Introduces a Scaled-Down Bloomie’s Store in order to Scale-Up

The future of multi-brand retail, particularly in the luxury sector, hangs in the balance. Now Bloomingdale’s introduces an innovative concept called Bloomie’s that is a model of how multi-brand luxury retail can be reinvented then scaled. Multi-brand luxury retail stalled For the last decade, luxury department stores have been fighting a losing battle trying to […]

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Alex and Ani’s Future Looks Even Brighter after Bankruptcy

Last month, Alex and Ani filed a “comprehensive financial and operational restructuring” support agreement with its debt holders and equity sponsors. The first step in the restructuring process was filing Chapter 11 proceedings in Delaware’s bankruptcy court. In announcing the restructuring, the company also said it was looking for a buyer. In the filing, the company […]

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