Aerosoles is leaning into its heritage for a brand revival, using DM catalogs to introduce new consumers and reengage legacy customers to its comfort-driven styles.
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With Halloween Spending To Hit A Record $13.5 Billion, Spirit Halloween Steps Into Its Biggest Season Yet
Americans are spending more, celebrating earlier and turning Halloween into a full-season holiday. With 1,575 pop-up stores, Spirit helped shape the celebration.
JCPenney Goes To School In The Next Phase Of Its ‘Yes’ Turnaround Strategy
JCPenney is leaning on real-people storytelling and value messaging to get back into shoppers’ consideration set, even as sales and traffic continue to lag.
Analog Craft Boom Is Driving Michaels To Rethink The Modern Craft Store
Digital fatigue is prompting a widespread shift from screens to analog experiences like crafts. Michaels is squarely positioned to benefit from that cultural shift.
Inside Cole Haan’s Reinvention Into A Comfort-First Lifestyle Brand
Cole Haan is prepping for its 100th anniversary in 2028 as it continues to pivot from men’s shoes to a lifestyle brand anchored in comfort, support and innovation.
