JCPenney is leaning on real-people storytelling and value messaging to get back into shoppers’ consideration set, even as sales and traffic continue to lag.
Archive by Author
Analog Craft Boom Is Driving Michaels To Rethink The Modern Craft Store
Digital fatigue is prompting a widespread shift from screens to analog experiences like crafts. Michaels is squarely positioned to benefit from that cultural shift.
Inside Cole Haan’s Reinvention Into A Comfort-First Lifestyle Brand
Cole Haan is prepping for its 100th anniversary in 2028 as it continues to pivot from men’s shoes to a lifestyle brand anchored in comfort, support and innovation.
Canada’s DUER Mounts A Serious Challenge To U.S. Denim Giants With Performance Jeans
New tariffs are once again disrupting retailers, yet despite threats of 50% tariffs, Vancouver-based DUER is moving forward with aggressive U.S. growth plans.
Retail’s Real Strength Isn’t In The Headlines — It’s In The Numbers
Recent retail sales reports are misleading, as unadjusted monthly sales rose 0.9%. Year-over-year sales are up 5.2%, outpacing inflation and last year’s growth.
