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I have recently been working on a branding concept for a new luxury offering. Through the research process, it’s become clear to me that at its heart, every brand participating in the luxury market is ultimately in the Happiness Business. People trade up to luxury not because of quality, value or enhanced features offered, but […]
A shop that POPs! is simply irresistible to customers. It’s a special destination that engages the customers in such a way to make them feel special too. It magnetically attracts shoppers, made curious about the special experiences and things they will find there. A shop that POPs! keeps focused on attracting the highest potential shoppers […]
Small is the next big story in retail—small as in independently owned businesses, according to researcher and retail analyst, Pamela N. Danziger of Unity Marketing, In a just-released book, she predicts that these small businesses will be in the retail “sweet spot” for the next decade, fueled by the desire of the highest-spending customers for new […]
Discover how HENRYs — high-earners-not-rich-yet consumers — can help entrepreneurs grow their businesses I recently shared with host Paul Durante of The Ultimate Entrepreneur with Jay Abraham radio show to talk about HENRYs. Click here to hear our discussion. About Jay Abraham Abraham is the world’s preeminent business growth expert. He is a mammoth […]
The Wall Street Journal recently reported that sales of luxury homes has stalled, while the entry-level market is hot. They report “Housing has become a tale of two markets, brokers and economists said, with lower-priced homes selling quickly even as inventory of expensive ones piles up.” With competition growing fast to move those luxury homes, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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