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At a recent NYC Luxury Marketing Council meeting, Linda Ong, ceo of TruthCo., an omnichannel branding firm, said: “In 2017 Millennials will eclipse Baby Boomers in luxury spending.” Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor […]
Remember the scene from the Marx Brothers’ classic Animal Crackers, where Groucho as Captain Spaulding and Chico as Emanuel Ravelli discuss the price for his band to perform at Mrs. Rittenhouse’s party: Spaulding: What do you fellows get an hour? Ravelli: Oh, for playing we getta ten dollars an hour. Spaulding: I see…What do you get for […]
Big business marketing consulting tailored to the needs — and budgets — of small-to-mid-sized businesses You’ve created a product, new service, business concept, but it hasn’t found traction yet. You have a great concept to share with the market. What you don’t have is marketing and branding expertise. You need marketing to attract new customers […]
Every Report Can Be a Presentation Have you ever bought a research report, then faced the daunting challenge of pulling out the most important data for your business and make it actionable? Then there’s the added challenge of having to summarize it to share the information with your team? It’s a challenge indeed. Every […]
In marketing, perception is reality and today’s affluent home buyers are driven to get more value for the money invested The high-end of the real estate market, especially those priced $750,000 and above, is where the action is in today’s home market. A recent study of the new housing market from the Census finds […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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