Archive | May, 2016

Shops that POP!

Retailers: What You Are Selling Isn’t Necessarily What Customers Are Buying

At a recent retailers’ workshop, a fledgling retailer opening her first store asked me a question.  In doing so, she described her business as “a store that sells kitchen cabinets and countertops.”  What her specific question was I don’t recall, because I got stuck on her store’s description.   She thought of her new store simply as […]

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woman with louis vuitton bag

Marketing to Women: You Can’t Afford Not To

Recently I addressed the M2W: Global Summit on Marketing to Women (#M2W), hosted by PME Enterprises and presented by Google.  In preparing my remarks, I pondered why in 2016 we needed a marketing to women conference at all?  Why wasn’t it a marketing to people conference instead? But then I thought about my years in […]

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Will the 2016 Presidential Election Hurt Luxury Retail?

At a recent conference I ran into a colleague and friend who comes from the retailing side of the luxury market.  As most conversations these days turn to this crazy election, my friend casually mentioned from a 20+ year perspective that presidential election years are tough for luxury retailers. This was followed closely by Bain […]

small business week

Retailers: Give Your Small Business a Growth Spurt for Small Business Week

The first week of May is recognized as National Small Business Week to celebrate the contribution of the nation’s 28 million small businesses.  Small specialty retailers make up a preponderance of businesses recognized during this national week of celebration and recognition. But other than providing a poster to announce the week in retailers’ windows, the […]

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