LuxExperience appointed Francis Belin as Mytheresa CEO, enabling Michael Kliger to spearhead the integration of acquired YNAP brands (Net-A-Porter, Mr Porter, YOOX).
Tag Archives: Yoox-Net-a-Porter (YNAP)
How Mytheresa Unlocked The Luxury Marketplace Business Model
While e-commerce, multi-brand fashion marketplaces Farfetch and Matches have fallen and Richemont-owned YOOX Net-a-Porter hangs in the balance, Mytheresa stands strong. It’s done it by offering a carefully curated selection of luxury fashion offerings focused on the demands of true luxury consumers using a traditional wholesale-to-retail business model like a department store. Its point of […]
Luxury Marketplaces Hang On By A Thread, With The Exception Of Mytheresa
The viability of online multi-brand luxury marketplaces has been an open question for years as the most prominent names, like Farfetch, Richemont-owned Yoox Net-A-Porter (YNAP) and Matches, have been unable to make a profitable success in the business. Despite luxury marketplaces’ early promise, recent developments suggest that luxury consumers simple don’t need online marketplaces to […]
