Tag Archives: TAG Heuer

instant gratification

Why Instant Gratification Isn’t the Answer for Luxury Brands

A recent Luxury Daily article entitled “Is fashion’s love affair with see-now, buy-now over?,” questioned whether this emerging trend in the luxury market may well have hit a wall.  Tom Ford has announced that after one year of testing the concept, it was abandoning the effort.  Thakoon has done the same. ‘See-now, buy-now’ is intended […]

Comments Off on Why Instant Gratification Isn’t the Answer for Luxury Brands Continue Reading →
HENRYs mini

TAG Heuer Knows the HENRYs — Does Your Brand?

In a recent blog, economist Harry Dent reported, “The Affluent Market Is Finally Fading…and Fast.”  He studies demographic trends and his forecasts are based upon the predictable shifts in consumer spending that coincide with the aging of consumers:  the Generational Spending Wave. He reports that the latest generation of the most affluent American consumers reached […]