Tag Archives: RH

interior design

What’s Missing in the Interior Design Industry? In a Word, BRANDING!

In preparation for my September 12 talk at the New York International Carpet Show (NYICS) on Trend Insights:  What Consumers Are Looking for Now!, I have been digging into the interior design industry, one that leads the consumer market in home design trends. ASID (American Society of Interior Designers) just released a new state of […]

Comments Off on What’s Missing in the Interior Design Industry? In a Word, BRANDING! Continue Reading →
HENRYs shutterstock_63205534

How Beekman 1802 Mercantile Is Making a Home for HENRYs

Home furnishings brands: Meet the HENRYs! The gatekeepers to future prosperity.   HENRYs (High Earners Not Rich Yet) are an often overlooked and not a well understood segment of consumers. HENRYs have high incomes, ($100,000-$249,999) putting them in the top 20% of all U.S. households, but not nearly as affluent as the Ultra-affluents (top 2-3% with […]

Brand Loyalty

RH Understands Brands Can’t Buy Loyalty with Points

RH, the brand formerly known as Restoration Hardware, is redefining the concept of a furniture store, opening large-scale showcase galleries in historic buildings that become true experiences while abandoning malls and shopping centers. In its pioneering fashion, RH just announced a new kind of loyalty program, heavy on customer experiences and services that make the […]

HENRYs shutterstock_63205534

How Lovesac Is Marketing Home Furnishings in New Luxury Style

A new generation of affluent customers demands a new way of marketing luxury goods and services.  Millennials on the road to affluence don’t want their father’s or their grandfather’s luxury; they want their own! The coming generation of affluent luxury customers brings a whole new set of expectations and ideas about what luxury is and […]

Comments Off on How Lovesac Is Marketing Home Furnishings in New Luxury Style Continue Reading →