New global data shows Adidas gaining consumer trust and brand momentum while Nike faces declining reputation and loyalty across key markets.
Tag Archives: Nike
Luxury Brand Valuations Drop As Consumer Demand Slackens
The luxury market is experiencing a significant downturn, with Interbrand reporting a 5% drop in top brand valuations like Louis Vuitton and Gucci in 2025.
Nike Must Repair Its Reputation Before Financial Performance Recovers
Nike’s reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.
Nike’s Rebound Begins With Incoming CEO Elliott Hill
Outgoing Nike CEO John Donahoe made strategic missteps, most especially losing his team’s winning spirit.. In-coming 32-year Nike veteran Elliott Hill will restore it.
Nike Is Losing Its Competitive Edge
Nike delivered some coal to investors’ stockings in the second quarter 2024. The quarter ended November 30, so it includes a good chunk of holiday sales. Revenues advanced a mere 1% to $13.4 billion, and the company warned third-quarter revenues would be down slightly, suggesting it doesn’t expect a robust late-season holiday surge either. Given […]
