Nike’s reputation tanked after its Olympic ad misfired. It also faces new challenges from XX-XY Athletics about supporting female athletes that has gone viral.
Tag Archives: Nike
Nike’s Rebound Begins With Incoming CEO Elliott Hill
Outgoing Nike CEO John Donahoe made strategic missteps, most especially losing his team’s winning spirit.. In-coming 32-year Nike veteran Elliott Hill will restore it.
Nike Is Losing Its Competitive Edge
Nike delivered some coal to investors’ stockings in the second quarter 2024. The quarter ended November 30, so it includes a good chunk of holiday sales.Revenues advanced a mere 1% to $13.4 billion, and the company warned third-quarter revenues would be down slightly, suggesting it doesn’t expect a robust late-season holiday surge either.Given greater visibility […]
How Consumer Values Have Shifted in Covid Pandemic Challenging Brands To Find Their Purpose
For years companies have been looking for ways to contribute in meaningful, measurable ways to society and the environment. That need for corporate purpose beyond just making money has only accelerated since the Covid pandemic hit.A survey among 1,000 corporate employees conducted by McKinsey back in October 2019 found that 82% said it is important […]
Nike Proclaims This Its Year for Women
Brand Finance, the London-based valuation and strategy consultancy, is out with its top 50 list of the world’s most valuable fashion brands. While luxury brands, including watch, jewelry and fashion accessories brands, lead the list in numbers, holding 27 of the top 50 slots, Nike remains the fashion industry leader in brand value.The athletic and sportswear […]
