Nike delivered some coal to investors’ stockings in the second quarter 2024. The quarter ended November 30, so it includes a good chunk of holiday sales. Revenues advanced a mere 1% to $13.4 billion, and the company warned third-quarter revenues would be down slightly, suggesting it doesn’t expect a robust late-season holiday surge either. Given […]
Tag Archives: Nike
How Consumer Values Have Shifted in Covid Pandemic Challenging Brands To Find Their Purpose
For years companies have been looking for ways to contribute in meaningful, measurable ways to society and the environment. That need for corporate purpose beyond just making money has only accelerated since the Covid pandemic hit. A survey among 1,000 corporate employees conducted by McKinsey back in October 2019 found that 82% said it is […]
Nike Proclaims This Its Year for Women
Brand Finance, the London-based valuation and strategy consultancy, is out with its top 50 list of the world’s most valuable fashion brands. While luxury brands, including watch, jewelry and fashion accessories brands, lead the list in numbers, holding 27 of the top 50 slots, Nike remains the fashion industry leader in brand value. The athletic and […]
How Foot Locker, Nike and The North Face Earn Millennials’ Customer Loyalty
Ever since Salesforce.com CEO Marc Benioff declared that “Loyalty is dead,” in a November 2017 interview with Mad Money’s Jim Cramer, business leaders have been wringing their hands. But listen beyond the attention-getting soundbite, and you will learn that what Benioff is talking about is the way businesses define customer loyalty, i.e. as a program. […]