Louis Vuitton earned millions in earned media value during the World Cup victory celebration. The brand has long turned such sports trophy moments into cultural capital.
Tag Archives: Louis Vuitton
Luxury Brand Valuations Drop As Consumer Demand Slackens
The luxury market is experiencing a significant downturn, with Interbrand reporting a 5% drop in top brand valuations like Louis Vuitton and Gucci in 2025.
Fears Of Luxury Market Recession Grow As LVMH Revenue Falls
LVMH reported 3Q2024 ended down 3%, with Asia off 16% and Fashion & Leather Goods down 5%. LVMH called it a cyclical downturn but it may be bellwether of worse ahead.
LVMH Understands The Human Element Is Luxury’s AI Challenge
Luxury brands are widely using basic AI for data analysis to forecast demand, in supply chain management and to support other operational uses, but the emergence of generative AI (GenAI) takes AI to a whole new level, both maximizing the opportunities and the challenges. Basic AI is programmed to analyze data, identify patterns and make […]
Study In Contrasts: Kering And Gucci Go Down And LVMH Is Up, Up, Up
The French luxury conglomerate Kering, number two in the global luxury market, just issued a rare warning that first-quarter revenues are expected to decline 10% from last year’s $5.5 billion (€5.1 billion) and projects its flagship brand Gucci to be off nearly 20%, down from $2.8 billion (€2.6 billion). Kering cites particular weakness in the […]
