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Most retailers are relieved now that 2015 is in their rear view mirrors. It was the worst year in retail since 2009, closing in the red, down .2 percent from previous year, if motor vehicles and food services are excluded. Unfortunately 2016 doesn’t promise to be much better. Yet amidst the flagging retail industry there […]
Last year with great fanfare American Express launched a new concept in rewards programs called Plenti. Its hook: it allows members to earn points across multiple brands, rather than just one. So members can earn points by renting a car at Enterprise and redeem them at Macy’s. Apparently many brands are queueing up to join […]
A recent Unity Marketing survey among C-suite and marketing executives, as well as entrepreneurs, identified finding new customers as their chief concern. But while attracting new customers may be top on marketers’ list for 2016, customer retention strategies are ultimately the most profitable and most effective ways to growth. A new trend report from Unity […]
At a recent NYC Luxury Marketing Council meeting, Linda Ong, ceo of TruthCo., an omnichannel branding firm, said: “In 2017 Millennials will eclipse Baby Boomers in luxury spending.” Sounds impressive and reassuring. But whether or not this prediction is true, this sound bite says nothing about what it means for your particular brand. Nor […]
Remember the scene from the Marx Brothers’ classic Animal Crackers, where Groucho as Captain Spaulding and Chico as Emanuel Ravelli discuss the price for his band to perform at Mrs. Rittenhouse’s party: Spaulding: What do you fellows get an hour? Ravelli: Oh, for playing we getta ten dollars an hour. Spaulding: I see…What do you get for […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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