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Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?, uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs. They are the high-earners-not-rich-yet customers with household […]
A new Unity Marketing white paper reveals the consumer trends turning the high-potential shoppers away from the mall and back to specialty retailers on ‘Main Street’ Shopping malls are becoming the 21st-century version of ghost towns. While mall owners blame the trend on the closing of anchor stores, like Macy’s, JC Penney and Sears, the […]
The traditional business of operating an art gallery has been disrupted, with the number of art galleries down about 25% since 2010, as more consumers buy art online. Unity Marketing has published a new report about today’s art customer and how art galleries can realize confront disruption and achieve greater success in selling art in […]
A new white paper published jointly by Unity Marketing and American Affluence Research Center reveals the demographics of millionaires and debunks 10 myths that impede marketing luxury to this HNW and UHNW affluent consumer segment. February 05, 2015 — Luxury marketers have already met the HENRYs — High Earners Not Rich Yet with incomes $100k-$249.9k — […]
New Unity Marketing trend report helps brands position for the mindset of the ‘High-Earners-Not-Rich-Yet’ mass-affluent customers which hold the key to success for all marketers in the current consumer economy. With the middle-class consumers losing discretionary spending power, the HENRYs are the ‘new mass market’ for marketers and brands up and down the pricing scale. […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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