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Retailers are struggling with how to compete in this Age of Amazon. To do that, they typically use the 4Ps model of marketing they originally learned. But the Age of Amazon has disrupted the traditional 4Ps approach to marketing based on Product-Price-Placement-Promotion. The way to revolutionize retail and win in the Age of Amazon is […]
The luxury industry is hitting a wall. Recent studies from the global leaders in predicting the prospects for luxury market growth testify to it. Deloitte, which studies only the top 100 largest luxury brands, the industry’s best and brightest, sees these companies’ growth slowing over the next five years, as compared with the last five. […]
The Barbell Effect is a phrase common to investing, where investors split their investment portfolio between startup companies on one end and mature companies on the other. The idea is to balance the weight, and risk, on both ends so the portfolio looks like a barbell. Jim Blasingame, the Small Business Advocate and author of […]
Chris Ramey, president of The Home Trust International, and I just wrapped up a survey among over 500 professionals working in the design and luxury home industry. While I have yet to begin our analysis, I am sure the findings will provide powerful insights and direction for design professionals and luxury home businesses. One thing […]
As the saying goes, I’d be rich if I got a nickel for every time someone said “That’s interesting data, but what do I do with it?” The problem isn’t with the data, after all it’s interesting, but how to put that data to use, to make it actionable in business. Being a professional market […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam