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When Prince Charles hosted the recent G-20 event on climate change and the private sector, Julie Wainwright, founder and CEO of The RealReal, was asked to participate in a fashion and sustainability working group. HRH didn’t make the call, but no matter, it was a honor to be so honored. That put the noses out […]
The internet is undergoing a global social revolution. Nearly all of the 4.8 billion internet users worldwide are also on social media, some 4.5 billion people. That means 57% of all the people in the world are using social media. It’s made social media their front door to the internet. As of July 2021, social […]
Against a backdrop brought on by the pandemic, including supply chain snags, rising inflation and on-going geopolitical turmoil, luxury brands face another challenge. The consumers who are emerging post-pandemic are coming to the luxury market with new priorities and expectations from luxury brands. “Customers tastes and interests have changed. Their attitudes toward shopping have changed. […]
Bain and Company and the Italian trade association Fondazione Altagamma are out with their 2021 study of the global luxury market. Based on a preliminary assessment covering both sales in the luxury goods and experiences market in nine major categories, it reports total revenues will increase between 13% to 15% over the 2020 pandemic year […]
Patagonia, the outdoor clothing and gear brand, has always marched to its own drummer. From its “Don’t Buy This Jacket” ad in the New York Times, using Black Friday sales not to line its pockets but to give back to environmental causes, and its self-imposed “Earth tax” which donates 1% of all sales to environmental […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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