Call (717) 572-9979 or Email
to consult Pam
The fashion industry’s business model is one based upon planned obsolescence. Each season thousands of fashion brands introduce whole new collections, and major shifts in fashion trends come along predictably every five to seven years, all intended to stimulate a slew of new fashion purchases. But people and the planet pay a heavy price for […]
Inflation and rising interest rates have taken a toll on U.S. CEO confidence. In the latest The Conference Board survey, nearly 70% of CEOs expect a recession to result from the Federal Reserve’s tightening monetary policy – 57% see a short, mild recession coming and 11% a challenging one. Another 20% expect an extended period […]
Up until the 2008/2009 Great Recession, conventional wisdom held that affluent consumers were immune to economic downturns. The assumption was their higher levels of income and wealth sheltered them when prices rise and the economy tanks. But during the last recession, that conventional wisdom didn’t hold. Luxury consumers felt the pain and reacted just like […]
In beauty circles, the Lipstick Effect, also called the Lipstick Index, is claimed to be the category’s leading economic indicator. The concept is that in times of a recession and other economic stresses, women will indulge in discretionary purchases that provide an emotional uplift without breaking the budget. Lipstick fits the bill. While the lipstick […]
Last year Americans bought some $180 billion worth of furniture, according to the Bureau of Economic Analysis. The bulk of that was spent with traditional brick-and-mortar retailers, though online e-commerce is taking a growing share of sales, somewhere around 15%. While retailers hope all those products find a happy home, returns are inevitable, especially […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam