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Stretching the luxury brand into product ranges beyond their traditional areas of competence is a classic business-building strategy in the luxury market. Through the stretch, they cash in on their reputation in one sphere to extend it into another where they haven’t played before. The strategy is so foundational in luxury that J.N. Kapferer and […]
It’s been almost two years to the day since Covid threw retailers and shoppers for a loop. Forced to adapt, both retailers and the shoppers responded remarkably well and as the threat of the pandemic diminished, retail’s 2021 recovery was remarkable as well. Retail sales advanced 14% and it seemed things were returning to normal […]
Back in 2007, José Neves saw online e-commerce was the inevitable future of the luxury market. He set out to make the most of it and founded Farfetch as a global marketplace for brick-and-mortar fashion boutiques to expand in the nascent e-commerce channel. At the time, the powers that be in luxury were not convinced, […]
In the most recent RH earnings call, CEO Gary Friedman didn’t exactly hit the company’s brakes, but he did take his foot off the accelerator. Still proclaiming 2022 will be the year of new, that newness will be late on arrival. Reporting yearly and fourth-quarter results ending January 29, 2022, the company just met the […]
Despite dire warnings about product shortages impacting holiday retail sales, American consumers found plenty to satisfy their needs. Retail sales for the year advanced a record 14% year over year, reaching $4.47 trillion excluding autos, auto parts stores and gas stations, reaching a 20 year high. Yes, shoppers have been forced to get used to […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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