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I have recently been working on a branding concept for a new luxury offering. Through the research process, it’s become clear to me that at its heart, every brand participating in the luxury market is ultimately in the Happiness Business. People trade up to luxury not because of quality, value or enhanced features offered, but […]
A shop that POPs! is simply irresistible to customers. It’s a special destination that engages the customers in such a way to make them feel special too. It magnetically attracts shoppers, made curious about the special experiences and things they will find there. A shop that POPs! keeps focused on attracting the highest potential shoppers […]
Small is the next big story in retail—small as in independently owned businesses, according to researcher and retail analyst, Pamela N. Danziger of Unity Marketing, In a just-released book, she predicts that these small businesses will be in the retail “sweet spot” for the next decade, fueled by the desire of the highest-spending customers for new […]
Most retailers are relieved now that 2015 is in their rear view mirrors. It was the worst year in retail since 2009, closing in the red, down .2 percent from previous year, if motor vehicles and food services are excluded. Unfortunately 2016 doesn’t promise to be much better. Yet amidst the flagging retail industry there […]
Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?, uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs. They are the high-earners-not-rich-yet customers with household […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam