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Business researchers and psychologists have tried to discover the personal qualities and attributes that set an individual up for success as an entrepreneur. The findings would help those with the innate talent for being an entrepreneur to hone their advantages and steer others away from pursuing a path where they are likely to fail. The […]
When asked what they want most for their company, small-and-mid-sized business owners (SME) invariably say more new customers. Attracting new customers is the lifeblood for a business and marketing is the metaphorical heart that keeps it pumping. So companies deploy the 4Ps of marketing – Product, Price, Promotion, Placement – to keep new customers coming […]
While Tapestry’s acquisition of Capri Holdings makes sense on paper, numerous unquantifiable human factors will ultimately make or break its long-term success.
Imagine tapping into the minds of America’s affluent workforce to uncover their secrets of success, satisfaction, and resilience. Would you find a treasure trove of wisdom waiting to be unleashed? In a compelling six-month exploration, the American Affluent Research Co. has delved into the professional lives of these high-net-worth individuals, deciphering the trends that drive […]
Ken Rohl was 50 years old when he decided he’d had enough of corporate life. Political in-fighting and conflicting opinions stifled his creativity and inspiration. He took his experience from his stint in corporate America and used it to start a business that was so successful that a Fortune 500 company bought it. He became […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam