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While e-commerce, multi-brand fashion marketplaces Farfetch and Matches have fallen and Richemont-owned YOOX Net-a-Porter hangs in the balance, Mytheresa stands strong. It’s done it by offering a carefully curated selection of luxury fashion offerings focused on the demands of true luxury consumers using a traditional wholesale-to-retail business model like a department store. Its point of […]
Luxury brands are widely using basic AI for data analysis to forecast demand, in supply chain management and to support other operational uses, but the emergence of generative AI (GenAI) takes AI to a whole new level, both maximizing the opportunities and the challenges. Basic AI is programmed to analyze data, identify patterns and make […]
In its seventh year, the State of Luxury: An Industry Insiders’ View Report is one of the most reliable barometers of corporate-side attitudes to customer demand for luxury goods and services. The study pulls together first-hand responses from hundreds of executives worldwide across diverse luxury sectors to portray a picture of advertising and marketing strategies that work […]
Luxury leader Hermès has been hit with a class-action lawsuit alleging the company is engaged in the “unlawful practice of tying,” requiring customers to purchase ancillary Hermès products, such as shoes, scarves, and jewelry, before being given the opportunity to purchase a Birkin or Kelly bag. Claiming the company violates antitrust laws and is engaged […]
Whether culture shapes brands or brands shape culture is a chicken or egg question. Both are inextricably linked, and a review of the academic literature doesn’t help tease out which comes first. Rather, the research focuses on how culture influences consumer’s perceptions of brands, not the role that brands play in influencing culture. Bernard Arnault, […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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