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Ken Rohl was 50 years old when he decided he’d had enough of corporate life. Political in-fighting and conflicting opinions stifled his creativity and inspiration. He took his experience from his stint in corporate America and used it to start a business that was so successful that a Fortune 500 company bought it. He became […]
Brand reputation and brand loyalty are two related but distinct aspects of a luxury brand’s performance, and they are inextricably linked. Brand reputation is how consumers perceive a brand and its products, services, or experiences. It is based on various factors such as product quality, brand heritage, pricing, advertising, corporate social responsibility, and customer service. […]
When sales should be booming, many luxury brands saw their sales slow or even decline in the last quarter of 2022. For example, LVMH, the industry’s pacesetter and market-share leader generating $86 billion last year, experienced a slowdown during the fourth quarter, with organic revenues up only 9%, after double-digit increases in the ~20% range […]
When King Charles III was coronated in Westminster Abbey on Saturday, May 6, it reignited ongoing questions about the value of the monarchy. Many watched all the pomp and circumstance of the event and the three-day holiday weekend surrounding it and measure it in money wasted. The coronation alone is estimated to cost between $63 […]
Luxury company executives and those who work alongside them supporting advertising and marketing overwhelmingly believe that the luxury market is headed for a reset. Some 56% of the 400+ luxury insiders surveyed expect business conditions in the luxury market to get worse in 2023 and even more troubling, nearly three-fourths believe their companies are only […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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