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Western Brands’ Dominance In The Chinese Luxury Market Is Threatened By The ‘Guochao’ Trend

The personal luxury goods market boomed in 2022, reaching an unprecedented $383 billion, up 26% from 2019 and 22% from 2021 at current exchange rates, according to Bain-Altagamma Luxury Study.Much of the growth came from its two largest markets, The Americas ($123 billion and up 25%) and Europe ($102 billion, up 27%).However, China, the luxury […]

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Luxury Brands Must Prepare For A Reset: Here’s The How And Why

Over the last three years, the luxury market has experienced a whirlwind of change. In the lead-up to the pandemic, the personal luxury goods market grew 7 percent in 2019, reaching $300 billion globally. Then in 2020, it suffered a sharp decline, dropping an unprecedented 22 percent to $235 billion, followed by a remarkable rebound […]

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How Bergdorf Goodman Will Revolutionize Luxury Shopping For The Digital Age

Since Neiman Marcus Group (NMG) was forced during its bankruptcy proceedings to close its first and only Neiman Marcus store in Hudson Yards in 2020, Bergdorf Goodman became NMG’s sole bastion in the city.Early on, rumors circulated that NMG might offload Bergdorf Goodman too, but those were quickly put to rest as NMG recommitted to […]

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Balenciaga’s Teddy-Bear Ad Pushes Luxury Out Of Bounds

Balenciaga is once again embroiled in controversy on the heels of cutting ties with Kanye West, a.k.a. Ye, over anti-Semitic statements he made. It has been widely vilified for its holiday ad campaign featuring children posed with plush teddy-bear bags wearing S&M bondage gear.The company pulled the ad with an apology on Instagram for what […]

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Canada Goose’s All-Season Strategy Is Paying Off

Canada Goose just came off two consecutive quarters of double-digit topline growth. First half-year sales ending at the beginning of October are up 20% overall, reaching just over $250 million.Considering these two quarters are its slower spring and summer seasons, this is a remarkable accomplishment and provides tailwinds heading into its prime selling season when […]