In a softening luxury goods market, meaning has become the new currency, reshaping demand, raising expectations and requiring brands to earn the right to be purchased.
Archive | Luxury Marketing
RSS feed for this section
Sub-Zero Raises The Bar On The Mixology Boom With The Ultimate Luxury Ice Maker
Despite a 2.2% drop in U.S. spirits sales, consumers are demanding higher quality cocktails. Sub-Zero launches a new high-quality standalone ice maker to meet this need.
Luxury Hopes for A ‘Devil Wears Prada 2’ Halo, But Gen Z May Not Oblige
Luxury fashion brands are hoping ‘The Devil Wears Prada 2’ will attract Gen Z and revive a personal luxury market facing a two-year downturn. However, prospects are unlikely.
Raw Diamonds Are Redefining Luxury Jewelry—And Leaving Polished Perfection Behind
Lower priced lab-grown diamonds have disrupted the jewelry market, causing natural diamond sales to drop. However, a countertrend of raw, uncut diamonds is emerging.
Here’s The Guide To Where The Luxury Market Is Headed In 2026 — And How To Win
Luxury is entering a new era — slower, more selective, and far less forgiving. The post‑pandemic boom is over. What comes next is not decline, but a reset — one that will separate brands that protect their value from those that quietly lose relevance.
