Beauty industry growth is slowing as consumers turn to “dupes” that mimic premium brands for less. Meg Pryde’s Brandefy has been a leader in developing “dupe culture.”
Archive | Luxury Marketing
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Burberry’s Turnaround Begins As Its Reputation Skyrockets
Burberry’s global reputation surged in 2025, coinciding with the appointment of Joshua Schulman as CEO and implementation of his “Burberry Forward” strategic plan.
Saks Launches On Amazon Luxury Stores Marketplace
Saks Fifth Avenue has launched a luxury storefront on Amazon. Saks lends Amazon credibility in the luxury market, but Saks’ association with Amazon could hurt its image.
LVMH Struggles As Luxury Consumers Pullback
LVMH just delivered a blow to investors in first quarter, reporting a 3% organic revenue decline, including a 5% drop in its largest fashion and leather goods segment.
Luxury Consumers Hit Pause as Economic Worries Mount
In 2025, the luxury market faces headwinds unlike any seen since the Great Recession or Covid due to the threat of tariffs to disrupt the economy and global trade.
