Luxury’s focus on accessibility fueled growth but alienated top spenders. Now facing a slowdown, brands must return to core luxury values and first principles.
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Luxury’s Luster Fades As Consumers’ Emotional Disconnect Deepens
Luxury consumers, disillusioned by recent price hikes and stagnant creativity, are pulling back on purchases, leading to a 5% drop in the luxury goods market.
Dupes, Like Brandefy, Are The Answer To High-Priced Luxury Skincare
Beauty industry growth is slowing as consumers turn to “dupes” that mimic premium brands for less. Meg Pryde’s Brandefy has been a leader in developing “dupe culture.”
Burberry’s Turnaround Begins As Its Reputation Skyrockets
Burberry’s global reputation surged in 2025, coinciding with the appointment of Joshua Schulman as CEO and implementation of his “Burberry Forward” strategic plan.
Saks Launches On Amazon Luxury Stores Marketplace
Saks Fifth Avenue has launched a luxury storefront on Amazon. Saks lends Amazon credibility in the luxury market, but Saks’ association with Amazon could hurt its image.
