In a win/win deal, L’Oréal will acquire Kering Beauté, including the Creed fragrance brand, for $4.7 billion in its largest acquisition to date.
Archive | Luxury Marketing
RSS feed for this section
De Beers Launches Major Industry-Wide Campaign To Promote Natural ‘Desert Diamonds’
De Beers launched its largest diamond campaign in a decade to promote “Desert Diamonds,” natural colored stones, emphasizing rarity, uniqueness and connection to nature.
Cyberattacks Ratchet Up Against Luxury Brands: Kering Is The Latest Victim
French luxury conglomerate Kering, parent of Gucci, Saint Laurent and Balenciaga, confirmed a data breach that puts millions of customer records at risk.
Italian Authorities Hit Giorgio Armani With $4 Million Fine For False Ethical Claims
Italy’s AGCM fined Giorgio Armani $4M for untruthful ethical claims, linked to past worker abuse allegations in its ‘Made In Italy’ supply chain.
Luxury Slowdown Deepens As LVMH’s Fashion And Leather Goods Juggernaut Plunges 12%
When the industry’s juggernaut – LVMH – sees its largest fashion and leather goods segment down 8% in 1H2025, it is warning of a wider industry downturn.
