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Creating a brand in an emerging category isn’t simple. A well-thought-out strategy reflects where the category and best consumers are going rather than the current environment. It’s easy to make mistakes. In the jewelry business, the diamond industry’s powers-that-be would like to define you as something less than mined diamonds. Don’t allow someone else to […]
In a surprise move, LVMH made an unsolicited $14.5 billion offer for Tiffany and Company. Confirming that the offer has been made, LMVH said in a statement that its discussions are still in the early stages and that there is no assurance that an agreement will be reached. According to Reuters, this initial offer valued […]
Clean Origin is the digitally-native lab-grown diamond jewelry startup created by Alex Weindling, third-generation diamond merchant; Ryan Bonifacino, former CMO/Digital SVP Alex & Ani; and Terry Burman, former CEO Signet Jewelers, Sterling Jewelers and Zale Corporation.
While the jewelry industry pulls its collective hair out over mined versus man-made diamonds and millennials, it is time to change the conversation and talk about another gem perfectly suited to the next generation luxury jewelry consumers. Pearls are a natural, organic, environmentally-sustaining and virtually-renewable gem. Pearls come in all shapes and colors, play well […]
After years of disavowing the authenticity of man-made diamonds grown in a laboratory, De Beers has suddenly seen the light and responded to consumer demand by offering a lab-grown diamond alternative under the Lightbox Jewelry name. That is what the company would have you believe in its recent announcement that advancements in technology have now made it […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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