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Blue Nile: Internet Disruptor Makes the Virtual, Real

Founded in 1999, Blue Nile set out to disrupt the way people buy diamonds, with a special focus on the engagement ring bridal market, skimming the cream off of traditional jewelry stores’ business. The idea of selling engagement rings online grew directly from founder Mark Vadon’s personal experience trying to buy an engagement ring.  After […]

Affluents Online

Online Is Where Retail Growth Is & the Affluent Are the Big Spenders at Retail: Marry the Two — Online + Affluent — for Marketing Success

What kind of online experiences do today’s affluent consumers — and tomorrow’s — want? A new trend report from Unity Marketing, Affluents Online:  A Generational Perspective of How Affluents Use the Internet in their Luxury Lifestyles, will tell you.  It gives an overview of how affluents are using the internet today and data to help […]

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How to Prospect for New Customers Now that the Internet Disrupts Traditional Marketing

The internet and its disruptive influence on traditional marketing means that well-researched consumer insights are no longer a luxury Disruption – It’s a hot word in business circles. We all know the effects of market disruption brought on by marketers like Amazon. And we all know that the internet is what causes market disruption to […]