Aerosoles is leaning into its heritage for a brand revival, using DM catalogs to introduce new consumers and reengage legacy customers to its comfort-driven styles.
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Ikea Cancels Its Catalog, Breaking a Vital Link in the Customer Journey
As 2020 draws to a close, every retailer is ready to close the books on this most disruptive of years. Ikea is quite literally closing its books. It is ending the 70-year run of its iconic catalog. The Ikea catalog will be relegated to a museum, where it becomes a nostalgic reminder of days gone […]
