Archive | Consumer Psychology

RSS feed for this section
store for christmas photo-1542343082-abf84a65aeff

It’ll Be a ‘Do or Die’ Holiday for Retailers with Consumers Spending 7% Less

With consumers feeling financial stress, a new Deloitte survey finds holiday spending will be off 7%. On a positive note, consumers will spend less traveling and dining out and will indulge in more self-gifting.

Comments Off on It’ll Be a ‘Do or Die’ Holiday for Retailers with Consumers Spending 7% Less Continue Reading →
photo-1518893494013-481c1d8ed3fd

In a Post-Covid World, Every Retailer Must Find Its ‘Essential’

As in Dicken’s Tale of Two Cities, when we write the story of retail in 2020 it is going to be the best of times for one group of retailers – those deemed essential – and the worst of times for others – non-essential retailers. Two new studies, one from IBM projecting retail through year-end […]

Comments Off on In a Post-Covid World, Every Retailer Must Find Its ‘Essential’ Continue Reading →
Corporate purpose

How Consumer Values Have Shifted in Covid Pandemic Challenging Brands To Find Their Purpose

For years companies have been looking for ways to contribute in meaningful, measurable ways to society and the environment. That need for corporate purpose beyond just making money has only accelerated since the Covid pandemic hit. A survey among 1,000 corporate employees conducted by McKinsey back in October 2019 found that 82% said it is […]

Comments Off on How Consumer Values Have Shifted in Covid Pandemic Challenging Brands To Find Their Purpose Continue Reading →
consumer spending photo-1518458028785-8fbcd101ebb9

How Consumer Spending Fared So Far Through 2020: Not Well

By now, you’ve heard the news that the GDP contracted 32.9% in the second quarter on an annualized seasonally and inflation-adjusted basis, following a 5% decline in first quarter. Personal consumption makes up over two-thirds of the GDP and it dropped even more precipitously, down 34.6% on an annualized basis. This quarter marks the economy’s […]

Comments Off on How Consumer Spending Fared So Far Through 2020: Not Well Continue Reading →
sick retail photo-1557076329-cda8f51f2b95

Retail Is Sick: It’s Time for Wellness

I recently participated in a retail webinar on wellness. My main message was that retailers limit themselves if they think of wellness just in terms of products consumers use, wear close to their body, put on their skin or decorate their homes with. All retailers, nonessential and otherwise, have been massively disrupted during the nationwide coronavirus […]