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As the world begins to open up from the pandemic shutdowns, malls across the country are feeling the love. In March, mall visits jumped 44 percent ahead of February, according to Placer.ai, based upon visit data tracked across 50+ malls in the U.S. in both urban and suburban centers. While April visits held just about […]
The phrase “post-aspirational consumers” is catching on in marketing circles, implying that consumers have evolved beyond aspiration as a motivator for purchase. Bain, one of the leading lights in the luxury market, gave the term its official imprimatur describing the “rise of a post-aspirational mindset.” For years the term “aspirational consumer” has been used in […]
With consumers feeling financial stress, a new Deloitte survey finds holiday spending will be off 7%. On a positive note, consumers will spend less traveling and dining out and will indulge in more self-gifting.
As in Dicken’s Tale of Two Cities, when we write the story of retail in 2020 it is going to be the best of times for one group of retailers – those deemed essential – and the worst of times for others – non-essential retailers. Two new studies, one from IBM projecting retail through year-end […]
For years companies have been looking for ways to contribute in meaningful, measurable ways to society and the environment. That need for corporate purpose beyond just making money has only accelerated since the Covid pandemic hit. A survey among 1,000 corporate employees conducted by McKinsey back in October 2019 found that 82% said it is […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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