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In our hyper-connected world, storytelling has become a vital part of brand marketing and management. However, the art of storytelling isn’t confined to traditional mediums such as words and pictures. In fact, data has emerged as a powerful tool for conveying effective brand narratives, adding depth and credibility to a brand’s story. Data provides quantifiable […]
During the Covid pandemic shutdown with his company’s business put on hold, UNTUCKit’s founder Chris Riccobono got an unexpected gift. He used his newfound time to incubate a new business concept to disrupt a stagnating product category following the same process he used in the casual men’s shirt market. “I was bored,” Riccobono shared. “I […]
While Tapestry’s acquisition of Capri Holdings makes sense on paper, numerous unquantifiable human factors will ultimately make or break its long-term success.
Hugo Boss believes it can reach $5.6 billion in revenues by 2025. But after Hugo Boss presented its upwardly revised Claim 5 strategic plan, some investors held their neutral rating, signaling its ambitious goals may be out of reach.
Following an abysmal first quarter 2023 earnings report, Victoria’s Secret dropped another bombshell announcing it is expanding bra and panty distribution on Amazon. With an ongoing slide in revenues, Victoria’s Secret needs something to jumpstart sales and it’s decided partnering with Amazon will do the trick. So, it’s launched a branded Amazon Fashion storefront featuring over 4,000 Victoria’s Secret […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
Learn more about Pam