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World’s Biggest Brands Lost Value In 2023, Making Room For Disrupters

The Kantar BrandZ world’s most valuable brands report is out, and it’s sobering. The world’s top 100 most valuable global brands lost 20% of their value in 2023, and across the 13 vertical categories tracked, every one experienced a decline. For example, media and entertainment brands were the biggest losers, dropping 32%, followed by retail […]

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Kering’s Plan To Restore Gucci To Former Glory: Will It Work?

Kering, owner of Gucci, Yves Saint Laurent, Bottega Veneta, Balenciaga, and Alexander McQueen brands and the world’s second-largest luxury conglomerate after LVMH, reported very depressing results for the third quarter of 2023. With a 13% reported decline overall and a 9% comparable shortfall, revenues for the group dropped from $5.4 billion last year to $4.7 […]

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J.McLaughlin: Out Of The Shadows Into The Fashion Spotlight

J.McLaughlin started as a men’s haberdashery shop on Manhattan’s Upper East Side in 1977. Opened by brothers Jay and Kevin McLaughlin, the store was designed to fit into its upscale neighborhood with classic men’s fashion that fit right in too. Originally, J.McLaughlin dressed men, but early on, women asked for the same fashion sensibility for […]

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Hitting The Wall? Luxury Market Leader LVMH’s Growth Slows

On the surface, LVMH just reported very reassuring numbers in its third-quarter earnings update. Organic growth totaled 14% through the first nine months of 2023. However, the company took a 4% hit due to exchange rate fluctuations, so adjusting for that, sales advanced 10%, from $60 billion last year to $66 billion this year (€56.5 […]

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10 Ways To Engage Customers And Drive Brand Loyalty: Data Storytelling

In our hyper-connected world, storytelling has become a vital part of brand marketing and management. However, the art of storytelling isn’t confined to traditional mediums such as words and pictures. In fact, data has emerged as a powerful tool for conveying effective brand narratives, adding depth and credibility to a brand’s story. Data provides quantifiable […]

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