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Fashion fundamentals

Banana Republic Returns To Fashion ‘Fundamentals’ After Its Home-Centric CEO Exits

News just broke that Banana Republic’s president and CEO Sandra Stangl has been shown the door. While a company spokesperson replied “No comment” to my request, WWD obtained an internal memo from Gap Inc. CEO Richard Dickson stating: “As we close out the first quarter of the year, Sandra and I have agreed to transition […]

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Tapestry Is Fighting Two Legal Battles Against The FTC And Gap/Old Navy

Two legal battles are rocking Tapestry, Inc, owner of the Coach, Kate Spade and Stuart Weitzman brands. One is a more or less routine trademark dispute against Gap and its Old Navy brand. The other is a fight for the very future of the company and its ability to compete effectively in the luxury market.Earlier […]

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Study In Contrasts: Kering And Gucci Go Down And LVMH Is Up, Up, Up

The French luxury conglomerate Kering, number two in the global luxury market, just issued a rare warning that first-quarter revenues are expected to decline 10% from last year’s $5.5 billion (€5.1 billion) and projects its flagship brand Gucci to be off nearly 20%, down from $2.8 billion (€2.6 billion).Kering cites particular weakness in the Asia-Pacific […]

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How To Find Growth In An Increasingly Turbulent Luxury Market

The personal luxury market’s explosive growth from 2019 through 2023 – up almost 30% over the four years  – has come to an end. Starting at $301 billion in 2019, it rode the pandemic roller coaster, dropping sharply in 2020, then more than recovered in 2022 as it climbed 20% to reach $373 billion, according to Bain […]

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Tommy Bahama: A Case Study In Lifestyle Branding

Lifestyle branding is ubiquitous in marketing circles. Companies spent over $7 billion on lifestyle advertising last year and are expected to allocate some $10 billion by 2027, nearly a 10 percent compound annual growth rate from 2022, according to Statista.Lifestyle brands are thin on the ground. A rare few reach that level, namely megabrands with mega-advertising […]