In a win/win deal, L’Oréal will acquire Kering Beauté, including the Creed fragrance brand, for $4.7 billion in its largest acquisition to date.
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Dupes, Like Brandefy, Are The Answer To High-Priced Luxury Skincare
Beauty industry growth is slowing as consumers turn to “dupes” that mimic premium brands for less. Meg Pryde’s Brandefy has been a leader in developing “dupe culture.”
Why E.L.F. Acquiring Hailey Bieber’s Rhode Is A Disruptive ‘Match Made In Heaven’
E.l.f. Beauty acquired Hailey Bieber’s Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.’s largest acquisition and crucial as E.l.f. growth slows.
How E.L.F. Beauty Became a ‘Sticky’ Brand
e.l.f. Beauty stock took a hit recently from analyst Carson Block at Muddy Waters. He failed to quantify the unquantifiable sticky quality of the brand.
Why Dermatological Beauty Is L’Oréal’s Growth Leader
L’Oréal Dermatological Beauty is its fastest growing division while Luxury has slowed. After investing in Galderma, it is bolstering its position in dermatology.
