Archive | HENRYs (High-Earners-Not-Rich-Yet)

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Real Estate Professionals: Are You Stuck Selling New Homes to Yesterday’s Buyers?

Understand the next generation’s needs and longings for home       Back in 1992, my husband and I carved out a 2 acre lot from 20 acres of woodland in Lancaster County, PA, home of the Amish, and built a custom home in the country. We’ve been here ever since, as our sons grew […]

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Who Are the HENRYs? What Do They Want? Why Do They Matter?

HENRYs (high-earners-not-rich-yet) describes a demographic segment of customers with incomes from $100k-$249.9k.  They don’t think of themselves as affluent or luxury class. Quite the opposite:  they view themselves as middle-class.  But unlike the traditional middle-income customers who lost over $4,000 of income in the recession, HENRYs still have spending power. HENRYs are the new mass-market […]

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What Do HENRYs (High-Earners-Not-Rich-Yet) Want? Gain access to the consumer demographic key to your future

Understand the most important, yet overlooked, demographic segment of affluent consumers, the key to the future of the luxury market A new mini-book by Pam Danziger, entitled What Do HENRYs Want?,  uncovers the new demographic segment key to marketing success over the next ten years — the HENRYs.  They are the high-earners-not-rich-yet customers with household […]

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Luxury Brands: Meet Your Best Customer and Its Not Who You Think It Is

He’s Young, Affluent & His Name is HENRY (high-earner-not-rich-yet) Luxury marketers tend to view middle-aged women as their best customer prospects, but based upon analysis of spending habits among the different demographic segments, men, especially young, HENRY men ($100k-$249.9k) on career paths leading to ultra-affluence ($250k+), represent the best luxury prospects.  What sets men apart from […]

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Neiman Marcus IPO: Time to Cash In & Get Out

Only two years after acquiring Neiman Marcus from private-equity firms, TPG and Warburg Pincus LLC, its new owners, Ares Management PPC and the Canada Pension Plan Investment board, have announced an IPO to take Neiman Marcus Group public. The timing looks prescient, since the stock market continues on a roll and the company can report […]