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The coronavirus shutdown has forced a reset to consumers’ purchasing behavior across the globe and at every income level. In a blink of the eye, consumer spending shifted from discretionary to necessity purchases and has remained that way throughout the months of the shutdowns.With luxury being the most discretionary of all consumer purchases, it was […]
Clean Origin is the digitally-native lab-grown diamond jewelry startup created by Alex Weindling, third-generation diamond merchant; Ryan Bonifacino, former CMO/Digital SVP Alex & Ani; and Terry Burman, former CEO Signet Jewelers, Sterling Jewelers and Zale Corporation.
Why H&M is failing in the fast fashion market and Zara is winning. H&M remains fixed on the 4Ps of marketing approach, while Zara has evolved to the 4Es approach, as described in Pamela N. Danziger’s new book, Meet the HENRYs.
Introducing the Millennial High-Earners-Not-Rich-Yet consumers with more money now and even more to come laterCalled “groundbreaking” and “well written, organized and presented” by Midwest Book Review, Pamela N. Danziger’s latest book, Meet the HENRYs: The Millennials that Matter Most for Luxury Brands, is about the next-generation consumers that every brand manager, marketer and retail executive needs to know […]
While the jewelry industry pulls its collective hair out over mined versus man-made diamonds and millennials, it is time to change the conversation and talk about another gem perfectly suited to the next generation luxury jewelry consumers. Pearls are a natural, organic, environmentally-sustaining and virtually-renewable gem. Pearls come in all shapes and colors, play well […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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