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Resolving The Tension Between Quiet Luxury and Status-Seeking Conspicuous Consumption

A New York minute ago, quiet luxury replaced conspicuous consumption and became all the rage. Now it’s retreated from the headlines with fashion insiders rejecting the phrase as too overused: “An overly TikTok-ified way of describing classic, refined clothing,” the Wall Street Journal reports. Italian designer Brunello Cucinelli, who fully embraces the trend if not the terminology, […]

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Store Closures Can Hurt More Than Help Retailers’ Bottom Line

Everybody knows that opening a store in a new location can have a positive impact on sales not just in that location but in online traffic overall. It’s the “Halo Effect.” But closing a store can result in more than just lost sales in that particular store. That’s called the “Horn Effect,” the negative flip […]

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As The Luxury Market Evolves, White Space Abounds If Brands Know Where To Look

The luxury market, including its goods and experiences, will end the year up eight to 10 percent over 2022 at current exchange rates, which is pretty dynamic considering the hefty comps it is up against. Expected to hit €1,508 billion ($1.65 trillion), it will have advanced between 18 to 20 percent over 2019, according to […]

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Aspirational Consumers Pull Back, Driving Down Luxury Leaders’ U.S. Sales

The leading global luxury brands showed topline gains for the first half of the year, despite a drop in sales in the U.S., where aspirational consumers are stretched thin and have cut back on indulgent purchases. In most recent reporting, all but Kering showed outstanding topline gains – LVMH was up 15% to $46.5 billion […]

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Quiet Luxury Has A Starring Role In ‘Succession’ With Norwegian Wool Part Of The Cast

The Succession series shows how the truly successful professional class dresses: in quiet luxury style. Norwegian Wool is brand that embodies that ethos.

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