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In the recent luxury insiders’ study, entitled State of Luxury 2017 conducted by Unity Marketing and luxury business publication Luxury Daily, one of the critical calls to action for the luxury industry was an urgent need to innovate. This industry executive shared: While the industry suffers no lack of creative talent to tackle the innovation […]
Luxe is in flux. That is the twitterverse headline for a new survey among more than 600 luxury executives about the state of the luxury industry. What’s keeping these executives up at night are many and diverse, but it all boils down to this: We face a luxury industry in crisis. The first thing to […]
You don’t need to be a marketing genius, as Brent Ridge and Josh Kilmer-Purcell, a.k.a.the Beekman Boys, certainly are, to have a genius marketing idea, like this past holiday season’s “Everyone’s Gifted” promotion from Beekman 1802. All you need is: A clever, memorable concept (i.e. Albert Einstein as the ‘face’ of Beekman’s promotion); Consistently executed […]
“Pay no attention to that man behind the curtain,” says the Wizard in an iconic scene from the classic Wizard of Oz. As Dorothy, Scarecrow, Tin Man and Cowardly Lion stand in awe of the wizard’s image projected on the big screen, complete with pyrotechnic special effects of flashing lights, booming thunder, fire and smoke, […]
In 2013, the American Marketing Association changed the definition of marketing. It went from the old 4Ps definition which most of us practicing marketers were drilled in: Product, Price, Promotion, Placement, to a new one based upon the idea of value: Judging from the sorry state of business today – the closing of 100 Macy’s […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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