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The latest California stay-at-home orders couldn’t come at a worse time for independent retailers. The orders went into effect at midnight December 6 and will impact over 33 million people in Southern California, San Francisco and the Central Valley areas.Set to last a minimum of three weeks, running right through Christmas, an unknown number of […]
The Covid pandemic took a big bite out of the reliably buoyant luxury market. The personal luxury goods market, which includes fashion, jewelry, watches and beauty, will drop 23% this year to $257.5 billion, the largest annual decline in history and the first time sales have dropped since 2009, according to Bain’s 2020 Fall Luxury […]
The luxury deal of the century is back on track. Pending Tiffany shareholder approval, the French conglomerate LVMH will acquire Tiffany and Company for $15.8 billion, making this the biggest deal for the world’s biggest luxury company, a company which has grown to 75 brands through acquisitions alone.A few short months ago, LMVH was looking […]
Everyone in retail knows that women are their most important customers with women controlling or influencing upwards of 70% to 80% of all consumer spending, according to the oft-quoted statistic.But with 126.6 million adult women in the country today – 96.6 million aged 20-to-64 and 30 million 65 and older – it’s a massive demographic […]
Everyone knows that word-of-mouth marketing is the most effective and efficient way to attract new customers to a brand or a store. Yet before the widespread adoption of social media, word-of-mouth happened by accident and was not something easily managed.Then along came Facebook, Twitter, Pinterest and Instagram and brands discovered new ways to manage word-of-mouth […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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