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The coronavirus shutdown has forced a reset to consumers’ purchasing behavior across the globe and at every income level. In a blink of the eye, consumer spending shifted from discretionary to necessity purchases and has remained that way throughout the months of the shutdowns. With luxury being the most discretionary of all consumer purchases, it […]
It’s approaching two months since President Trump called on the country to practice social distancing to stop the spread of the coronavirus. That led almost immediately to a virtual shutdown of the nation’s Main Street retailers that were classified as non-essential and to restaurants, pubs, and food service establishments to all but carry-out service. In […]
Small businesses’ opportunity to apply for their piece of the initial $379 billion CARES Act funding has come and gone. Overwhelmingly popular, the National Federation of independent Businesses reports that 70% of its 300,000 members applied for loans. While Congress moved quickly to add additional funds to the program for small businesses, tax attorney Logan […]
With consumers’ heightened awareness of the danger of being in confined places with strangers, it is highly unlikely they will flock to stores and malls even once they reopen. Anxiety and a healthy paranoia are likely to linger – possibly for a long time. Ever since March 14, America has been effectively closed for business. […]
Two of the world’s leading authorities on the luxury market, Boston Consulting Group (BCG) and Bain and Company, are out with their latest assessments of the impact of the coronavirus pandemic on the luxury market. Their findings are sobering, at best. What once was a shining light in the consumer market has now gone dark […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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