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We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’ engagement and activate them along each step in their journey.Illusion UnveiledThe problem is that this […]
The future of multi-brand retail, particularly in the luxury sector, hangs in the balance. Now Bloomingdale’s introduces an innovative concept called Bloomie’s that is a model of how multi-brand luxury retail can be reinvented then scaled.Multi-brand luxury retail stalledFor the last decade, luxury department stores have been fighting a losing battle trying to attract the […]
No question about it: The pandemic did as yet incalculable damage to small businesses across the country. Help is needed now and American Express is giving it with a $100 million investment to jump-start small businesses this summer.How bad was it?Vice President Kamala Harris, who is acting as the Biden administration’s ambassador to small business, […]
As the world begins to open up from the pandemic shutdowns, malls across the country are feeling the love. In March, mall visits jumped 44 percent ahead of February, according to Placer.ai, based upon visit data tracked across 50+ malls in the U.S. in both urban and suburban centers.While April visits held just about level […]
Following a challenging pandemic year when Signet Jewelers’ sales declined 14.8%, the company’s turnaround began in earnest during the second half of the fiscal year. Fourth quarter sales rose 1.5% – and 5.1% in North America where the company generates over 90% of revenue.The company’s recovery continues apace, with revenues reaching $1.7 billion in first […]
Speaker, author, and market researcher Pamela N. Danziger is internationally recognized for her expertise on the world’s most influential consumers: the American Affluent. As founder of Unity Marketing, Pam leads with research to provide brands with actionable insights into the minds of their most profitable customers.
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